F88 has also placed a strong emphasis on customer service, with the company’s Customer Satisfaction Score (CSTA) for Q4 2024 reaching 87 per cent. The rate of returning customers stood at 53.6 per cent, further evidence that F88 is successfully building customer loyalty.
These achievements are the result of ongoing efforts to improve product quality, diversify financial offerings based on customer research, accelerate digital transformation, and form strategic partnerships with major players in the financial sector, such as Military Bank.
Additionally, F88 has refined its debt reminder processes and customer experience initiatives.
Looking ahead to 2025, F88 plans to expand its network to 888 financial stores by the first quarter and aims for 100 per cent of stores to be profitable by the second quarter.
The company will also enhance collaborations with nationwide distributors to offer motorbike and car registration-backed loans, along with other financial products, to customers across all villages and communes in Viet Nam.
