HKTB Drives Strong MICE Rebound Over 60 World-class MICE Events Secured, Solidifying World’s Meeting Place Appeal

Prominent first-ever world congresses to be held in Hong Kong for the first time include World Cancer Congress 2026 and International Federation of Landscape Architects World Congress 2026.

These significant event wins not only solidify Hong Kong’s status as the world’s meeting place but also strengthen the city’s leading status across these industry sectors.

Five strategies to step up promotion of MICE tourism

To maintain the growth momentum, the HKTB will continue to:

• Make every effort to secure and bid for major international MICE events to be held in Hong Kong;
• offer various funding schemes to support events of different scale and types, benefitting the trade, travel agents, hotels and more;
• continue the proven targeted multi-pronged approach to boost MICE tourism growth through tailored programmes including the “Hong Kong Incentive Playbook” and the “Hong Kong Convention Ambassadors” programme;
• enhance tourist’ in-town experiences by arranging value added activities, from sightseeing tours to complimentary tickets to museums etc.., to showcase Hong Kong’s tourism appeal on top of business fundamentals;
• play up Hong Kong’s unique advantages, especially as a “super-connector” for connecting international businesses with Mainland markets, in bids and publicity and promotions, highlighting the city’s hardware advantages such as world-class venue facilities, and well-connected transport infrastructure.