SINGAPORE – Yuno, the world’s leading payment orchestration platform, today announced the appointment of SheueChee Beh as its new Head of Partnerships for APAC.
This move doubles down on the company’s commitment to scaling its presence in Asia-Pacific.
SheueChee has over two decades of payments experience and a proven track record working within Asia’s tech and financial services sector, including at JP Morgan, NTT Data, and CIMB, a leading ASEAN universal bank.
Before joining Yuno, SheueChee was Director of Payments for APAC at Uber, where she helped to improve payment systems for customers, drivers, and merchants, as well as expanded the company’s financial services offering across the region.
While at Uber, she also served as an advisory board member for the Merchant Advisory Group (MAG) APAC, where she played a key role in driving positive change and innovation in the payments industry, supporting merchants’ interests.
With its young and digitally savvy population, APAC has emerged as the world’s leading digital payment market, accounting for over 50% of the global market share.
This growth has fueled a diverse and rapidly evolving payments ecosystem, where alternative payment methods like e-wallets and QR codes are increasingly popular.
