The two companies also intend to explore the possibility of development of next-generation automated driving solutions powered by Qwen’s visual language model to enhance scene recognition accuracy.
Driving Global E-commerce Growth
As a key pillar of the expanded partnership, Bosch and Alibaba will further drive growth and innovation in e-commerce through expanded product portfolio, enhanced customer engagement, and optimized brand experience.
In 2025, Bosch plans to launch new product categories in China with consumer insights from Alibaba’s e-commerce platform.
Alibaba will also support Bosch in reaching a broader consumer base in China through comprehensive omni-channel digital marketing.
Based on the framework of collaboration in China, Bosch will extend its e-commerce footprint to Southeast Asia, Spain, and Latin America through Alibaba’s global e-commerce platforms including Lazada, Miravia and AliExpress, to better serve local consumers with innovative, high-quality products.
Bosch and Alibaba’s collaboration in e-commerce began in 2017.
Bosch has since established a strong presence on Alibaba’s Tmall platform, offering a wide range of consumer-focused products, including home appliances, power tools, heating systems, and automotive aftermarket parts.
